Improving Customer Loyalty in Web Hosting
Let’s face it - a lot of companies are offering very similar products and services, and that’s especially true in the web hosting industry. Simply do a search for ‘shared web hosting’ and up comes a seemingly endless list of companies whose offerings could meet your needs. There really is nothing in it – many companies offer an unlimited number of websites, unlimited storage, unlimited bandwidth and 24/7 support, thinking that somehow this differentiates them from the next “unlimited” company in the list. As someone who has been in the Internet field for over 2 decades, I have met a lot of people using web hosting companies. While often people seem to be happy to have an opportunity to bitch about their web hosts, others are fascinatingly loyal to their providers. It is almost as if there is a sense of pride in the fact they have they found a web host that provides the type of service people want. Whether that’s an indictment of the web hosting industry in general, I don’t know, but I ...